Sr. Software Product Marketing Manager (Downtown Austin)

Sr. Software Product Marketing Manager
Downtown Austin, TX

The Sr. Software Product Marketing Manager will lead sales and go-to-marketing strategies/development, as well as the product positioning/implementation for the company.  The ideal candidate will have the ability to effectively communicate product offers to customers, sales, trade press, and industry analysts.  The company is a very successful startup and their products give you that – doing it for the better good – feel-good-feeling!

RESPONSIBILITIES

  • Plan/Execute product launches
  • Collaborate with: product managers, sales department, and corporate marketing
  • Develop competitive marketplace strategies/campaigns:
    • market research/analysis
    • drive awareness
    • product messaging
    • accelerate customer demand
    • channel/direct sales tools
    • pricing, positioning, messaging, education, and competitive differentiation


REQUIREMENTS

  • Software Product Management/Solutions (5-7 years)
  • BA/ BS in marketing, business or related fields; MBA is highly desired