Product Marketing Manager

Product Marketing Manager
SW of Downtown Austin, TX

Are you a Product Marketing Manager that enjoys working in a small, lean, fast-moving company with a strong, results-oriented work ethic?

RESPONSIBILITIES

  • Act as Company/Product Ambassador
  • Strategize/develop/launch company initiative and a comprehensive marketing plan to the market:
    • support releases
    • manage implementation
    • Drive demand amongst target employers
    • Gain support/investment and execute the plan
  • Collaborate with Product Management and Sales to establish a deep understanding of customers needs
    • Maintain demand generation strategy, as well as a high quality set of leads for Sales Team
  • Develop/Test product positioning/messaging and sales tools
  • Advertise: ¬†websites, email, direct mail, SEO/SEM, lead generation content, conventions, customer support
  • Consumer Marketing plans/forecasts (quarterly/annually)
  • Analyze performance data/testing

EXPERIENCE

  • SW Product Marketing (5+ years)
  • B2B (preferred)
  • Launching new products
  • BA Degree (MBA a plus)
  • Start up exposure (preferred)
  • HR/Talent/Recruiting (preferred)