Product Marketing Manager
Product Marketing Manager
SW of Downtown Austin, TX
Are you a Product Marketing Manager that enjoys working in a small, lean, fast-moving company with a strong, results-oriented work ethic?
RESPONSIBILITIES
- Act as Company/Product Ambassador
- Strategize/develop/launch company initiative and a comprehensive marketing plan to the market:
- support releases
- manage implementation
- Drive demand amongst target employers
- Gain support/investment and execute the plan
- Collaborate with Product Management and Sales to establish a deep understanding of customers needs
- Maintain demand generation strategy, as well as a high quality set of leads for Sales Team
- Develop/Test product positioning/messaging and sales tools
- Advertise: websites, email, direct mail, SEO/SEM, lead generation content, conventions, customer support
- Consumer Marketing plans/forecasts (quarterly/annually)
- Analyze performance data/testing
EXPERIENCE
- SW Product Marketing (5+ years)
- B2B (preferred)
- Launching new products
- BA Degree (MBA a plus)
- Start up exposure (preferred)
- HR/Talent/Recruiting (preferred)